With the arrival of new technologies and the disruption of uses linked with it, the Internet has become the priority channel of communication and distribution for brands. E-commerce and e-marketing are part of this development and now play a key role in the marketing strategy of companies. New behaviors due to the web, new media and social networks invite brands to innovate constantly in order to activate new levers for growth and visibility. 1789 helps you to develop new perspectives. We guide you in the definition and implementation of a web communication plan tailor-made to your needs and budget, and to interact with your target (customers or prospects).
Absolute priority of any e-business initiative or as part of an e-marketing plan, the SEO of your website has to be in the heart of your digital strategy. The ranking in the search engines is the first vector of your website’s visibility. Be visible on the right keywords drives qualified visitors, improving significantly your conversion rate and your turnover.
Complementary strategy to SEO or may respond to cross logical development of renown or promotion of your offers, e-advertising campaigns can lean on Search Engine Advertising, on display campaigns (banners) via the network Adsense, advertising network or RTB (Real Time Bidding).
To develop your visitors, generate leads, use other web channels for marketing your products through the development of affiliate campaigns, the referencing of your products in the price comparison or the implementation of a partnership strategy and influence.
Depending on your target customers and your market, the development and implementation of a strategy of presence on social networks can be critical: developing your Brand Content, boosting your social interactions, developing your influence, manage your online reputation.
Listening to the sound that you generate on the web becomes a strategic issue for control of your reputation and all communications operations that you initiate. The sectoral or strategic competitive analysis, allows you to anticipate trends, respond to changes in your market, identify weak signals ... Expand your digital intelligence.
Still little used, the SMS campaign is a premier loyalty tool because it allows connection to a link snapshot. With an average open rate of 97%, it is particularly suited to e-commerce, retentions programs, and the distribution of discount coupons or to the organization of events.